The Monster March Is Back!


By Teatro Group

The fifth annual fundraising event returns as Calgarians raise money for the Children’s
Cottage Society’s new Child and Family Centre. The Monster March is a family-friendly fundraising event in support of The Children’s Cottage Society that runs from October 1 to 31, 2021. The Monster March was started by local childcare centre Wee Wild Ones to raise funds for the Children’s Cottage Society while encouraging families to spend more time together exploring the beautiful city of Calgary. Wee Wild Ones went on to form WilderFutures, a dedicated non-profit organization that hosts fundraising events, such as the Monster March.

This year, the Monster March campaign includes a month-long activity challenge,
limited-edition partnership collaborations, an in-person 3 km march, a local vendor
market and limited-edition merchandise. All proceeds go toward the children’s cottage.
Every year, the Crisis Nursery has to turn away children and families due to lack of
space. All the money raised this year will go towards building a new 35,000-square-foot
Child and Family Centre that will house an additional 20-bed crisis nursery and provide
a range of programs and services in one convenient location in Montgomery, in
Northwest Calgary. Together, with support from families across Calgary, the goal is to
raise another $50,000 for the Children’s Cottage Society.

Ways to Participate:
Monster March Virtual Walk-a-Thon: October 1 – 31, 2021
Monsters of all ages are invited to dress up, get active, and explore YYC in support of
families in need. Participants can register, collect donations, and track their distance on
Strava for a chance to win Monstrous prizes from some of our favourite local

3km March + Monster Market: October 30, 2021
Families from all over YYC are welcome to register and join a 3 km socially distanced
march to raise money in support of the Children’s Cottage. The march will start and end
at the Bowness Community Association (Bowness Sportsplex), where families can
enjoy outdoor activities, entertainment and a local vendor market.

Purchase Merchandise
Inspired by the children at Wee Wild Ones, local artist Katie Green brought to life the
little ones’ monsters using her signature watercolour style. From t-shirts and totes to
prints and candles, Monster March merchandise is on sale until sold out
at All proceeds go towards our $50,000 donation goal in
support of the Children’s Cottage Society!
For more information, please visit


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